"For installation, I'd rather see a stonemason install these tiles than a general tile contractor, because the installation method is much more like setting stone," says Jorge Aguayo, of Aguayo Tile. "Butt joints and be careful sealing because the tiles are porous like stone. I would tend to think that a stonemason would do a better job, unless the tile installer had a lot of experience specifically with cement tile."
Michael Dowd, owner of Paramount Tile in Ft. Lauderdale Florida agrees, "Stone setters understand cement tiles because they are very similar to stone. You have to allow for natural variation of the depth of the tile, use a mud setting, and the sealing processes are similar. Also, the tight grout joint is crucial."
Wilhem Stevens from Original Mission Tile says, "The tiles should be installed on a level and stable cured concrete surface. Water cut the tiles and use 100% coverage of thinset. The grout joint recommended is 1/16" to 1/8."
According to Suzette Dávila, a distributor in Puerto Rico, cement tile is very easy to clean. “You just clean with water and occasionally with a neutral detergent, and that is all.” Most people prefer this natural look but she suggests occasionally sealing and waxing for those who want a light shine.